Erin Trowbridge On Making Marketing A Human Conversation

Ever feel like marketing is just shouting into a void? Or that your message gets lost in a sea of spam and self promotion? My guest this week, the brilliant Erin Trowbridge, is here to flip the script.

Erin is a marketing strategist with decades of experience, from economic development to higher education, and shes a co founder of Four Peas Consulting. Shes built her career on one powerful, simple idea: all great marketing is a one on one conversation. Its about talking with people, not at them.

In this chat, we get into the nitty gritty of how to actually do that. We talk about her first step for any project its all about the goal, why sales and marketing should be best friends, and how her unique, contractor based team model is built for flexibility and collaboration. We also dive into how she builds strong local marketing communities and the real world value of bringing professionals together.

And of course, we tackle the big one: AI. Erin shares how she uses tools like ChatGPT and Fathom not to replace human connection, but to handle the mundane tasks so we can focus on the creative, human centered work that really matters.

This is a conversation for anyone who communicates for a living marketers, founders, writers, salespeople or anyone who just wants to get better at connecting with another person. Because no matter the size of the audience, it always comes down to answering one question: Whos this for?

Find Erin and Four Peas: https://www.fourpeas.co/about