This episode, I talk with Adam Greuel about a topic close to the heart of my own work right now: authenticity and connection in art. Adam is best known for his time with Horseshoes & Hand Grenades, but he also plays with The High Hawks, Rucksack Revolution, and a whole host of other incredible projects.

Our conversation centers on what it means to truly connect with an audience and how you cultivate that relationship. Adam shares his process for being a great frontman, which he says involves synthesizing everything that's happening in the room and showing up without a rigid plan. He adjusts his performance to meet people "where they're at," viewing the job like being a good friend.

Ever feel like marketing is just shouting into a void? Or that your message gets lost in a sea of spam and self promotion? My guest this week, the brilliant Erin Trowbridge, is here to flip the script.

Erin is a marketing strategist with decades of experience, from economic development to higher education, and shes a co founder of Four Peas Consulting. Shes built her career on one powerful, simple idea: all great marketing is a one on one conversation. Its about talking with people, not at them.

For nearly forty years Jim McGuinn has been a familiar voice, playing amazing music on the radio. He has introduced countless bands, programmed stations that shape entire music scenes, and carried a name that is not the one he was born with.

In this conversation for Who’s This For we sit down to talk about what it means to be yourself when a microphone is always in front of you. Jim tells the story of how a first boss suggested his real last name was “too ethnic,” and how choosing McGuinn set the stage for a lifetime of radio.

Ever feel like the version of yourself you present to the world isn't the real you? Like you're playing a part, and it's slowly draining the life out of you? My guest this week is Inga Orth, a Wisconsin dairy farmer, licensed cheesemaker, and the former host of the PBS series "Around the Farm Table." For over a decade, she showed up on camera with a smile, telling beautiful stories about food and farming, all while feeling a profound disconnect from her own authentic voice.

Ever feel like marketing is a dirty word? Like it's all about spammy emails, slick sales pages, and brute forcing a message to the masses?

My guest this week is Matt Banker, a marketing consultant who took a winding path from art school and youth ministry to finding his niche helping accounting firms communicate with clarity. He’s here to challenge everything you think you know about marketing.

Struggling to know what to post on LinkedIn? You're not alone. This week, Bradley Jacobs, founder of Mylance, breaks down the exact strategies he used to build a massive audience and a multi-million dollar business directly from LinkedIn.

We dive deep into the simple but powerful framework that one of his clients used to build a $1.5 million pipeline. Learn how to move beyond connection requests that get ignored and create content that actually resonates with your ideal customer.

In this episode of Who's This For?, I sat down with the brilliant Julia Barton, a podcast story editor who has worked with some of the biggest names in the business, including Malcolm Gladwell. If you've ever wondered how to make your show a better listening experience, Julia is the person you want to talk to.

We get into the fascinating history of audio, a topic Julia explored during her Neiman Fellowship at Harvard. She's got this incredible knowledge that connects the dots from the earliest days of radio to the podcasting boom we're living through right now. You won't believe some of the wild parallels she draws, like how a hundred years ago, radio stations were literally based in department stores to sell receivers. It's a reminder that a lot of the challenges we face today are not new at all.

I’m joined on the podcast by multi-talented visual communicator, Branden Nall. We discuss his creative journey, from filming high school sports to becoming a professional photographer. Branden shares how his photography workflow adapts for different clients, whether he’s shooting a corporate event or a professional sports game. We also talk about how the final use of a photo, such as for a print ad versus social media, changes his process and how he sees the world through his lens. We also touch on the role of AI in his work and make a big announcement about our new partnership.

My guest, Micah Davis, is an incredible full-time video maker, and it was so clear how his outgoing nature and pure joy in community directly fuel the amazing work he creates. We talked about how his journey started with a slightly sneaky plan to get into music festivals for free, which actually birthed his super popular "Walk About Talk Abouts." These aren't your typical "gotcha" interviews; they're all about fostering real connection and positive vibes on the street. Having been in a few myself (totally by chance, I swear!), I can tell you they're as uplifting and authentic as it gets.

In this "Who's This For" episode, I had a fantastic chat with my good friend, comedian Cullen Ryan, to really dig into what makes a comedian truly connect with an audience. We quickly got into the nitty-gritty of how top-tier performers go beyond just having great jokes. Cullen broke down how years of dedicated practice and meticulously honing their craft are the real secret sauce. It's about developing impeccable timing, precise pacing, and that crucial ability to adapt on the fly. He shared how the most seasoned pros have told their jokes literally "a thousand times," building an almost intuitive sense that allows them to pivot seamlessly if something doesn't quite land—they always have an "option, option, option" ready to go.

This week, we’re getting into the weeds (in the best way) of political communication with Wisconsin State Representative Jodi Emerson. How do you actually break through the noise online? What does it take to connect with people across increasingly stretched-out districts—and still sound like yourself? Jodi gets real about the pressure of having every word picked apart, the constant scramble for attention on social media, and why showing up in person still matters. We also dig into how, even with AI on the rise, good old-fashioned critical thinking is more essential than ever. It's a thoughtful look at what it takes to communicate clearly and intentionally in a world that’s louder than ever.

What does it truly take to connect, heart to heart? In the kickoff episode of "Who's this for?", we explore this question with our first guest, the prolific writer, professor, and documentarian BJ Hollars.